Bonjour, we are AZM X
A creative agency based on Riyadh.

Innovation & Creativity

Since 2021, our team of creative thinkers and passionate designers has partnered with diverse clients, driving success through innovative UX/UI design, digital transformation, and strategic consulting tailored to each unique challenge.

Commitment to Quality

Our approach combines research, collaboration, and smart design to create lasting impact. We push boundaries and prioritize authenticity, efficiency, and innovation, ensuring every project transforms user experiences and elevates brands.

Unlock new horizons and
pave the way for your success.

Who we are?

Our passion for learning and evolving allows us to deliver fresh, dynamic, and impactful work.

At AZM X Design and Innovation Studio, we provide a diverse range of innovative design and human-centered solutions tailored to businesses in Saudi Arabia and globally. Our expert UX/UI design, digital transformation, and innovation consulting empower organizations to enhance their digital presence, improve user experiences, and stay competitive in the marketplace.

AZM X excels in delivering comprehensive design and innovation solutions that transform businesses. Our expertise spans market analysis, strategic planning, creative design execution, and ongoing support, ensuring that your projects are executed with precision and deliver meaningful, sustainable impact.

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Our Services

At AZM X, our values are the cornerstone of our design and innovation philosophy. They guide our actions, shape our culture, and ensure that we consistently deliver exceptional and meaningful solutions to our clients.

Our Values

Innovation

We relentlessly pursue creative and original solutions, pushing the boundaries of design to deliver unique and impactful results for our clients. Innovation is at the heart of everything we do, driving us to explore new ideas and embrace the latest technologies.
Efficiency

We optimize our processes and workflows to maximize productivity, ensuring timely delivery of high-quality design solutions that meet our clients’ needs. Efficiency allows us to provide the best possible value without compromising on excellence.
Authenticity

We build genuine relationships based on honesty, integrity, and respect. Authenticity ensures that our interactions and designs are true to our clients’ vision and values, fostering trust and long-lasting collaborations.
Collaboration

We believe in the power of teamwork and open communication. By working closely with our clients and within our team, we harness diverse perspectives to achieve outstanding design outcomes that drive success.

Changing People’s Everyday Stories

Meet the Visionaries

Saeed S. Al Nahdi 

CEO

Saeed Al-Nahdi has a long experience in the field of digital products and creating solutions for more than 19 years. During which he led many countless projects, with prominent companies such as: Al-Rajhi Bank and the Arab National Bank. He was also part of transformation of the digital bank. He contributed in establishing digital banking across Saudi banks and also contributed in building the “Digital Factory” at Alrajhi Bank.

Ghaffar Sethar

Head of Business & Strategy

Ghaffar a Design leader with over 18 years of expertise in User Experience Consultancy and design. Ghaffar is a design leader and practitioner who finds it immensely rewarding to bring out the best in his team. He enjoy designing organizational and UX strategies, synergising design, innovation, and business together in bringing effective people-centric business results. His personal and business focus is 'Design for Users People.

Ahmed Ibrahim

Head of Design

A seasoned digital experience expert with a proven history of crafting interactive solutions, I have an in-depth grasp of the full design process, including design methodologies, hands-on expertise, and project management. My experience covers both user and enterprise-facing products, allowing me to tackle design challenges from multiple angles and balance user needs with business goals effectively.

Asim Jameel

Head of PMO

Dr. Asim is a result-oriented manager with extensive experience of leading various projects from planning to successful completion. He has a consistent record of developing project schedules, estimating costs, monitoring work progress, and strategizing project requirements. Recognized as a significant contributor and concept person behind major projects and implemented robust strategies that drove projects’ profitability and benefits realization. He is able to design and execute effective program delivery strategies and roadmaps while applying best practice frameworks and methods.

Sultan Shalakhti

Head of Studio Spaces

Sultan an accomplished professional who sets the bar high for excellence. With more than 12+ years of experience, Sultan brings a wealth of knowledge and a drive for achieving remarkable results. He has had the privilege of working across diverse industries, leading the transformation of numerous digital products. His expertise and visionary leadership have been instrumental in revamping digital experiences across various sectors.

Javeed Khan

Head of Technology

Javeed likes to work with new technologies to solve business problems. He has worked as project manager, full stack developer and as DevOps Engineer. His current areas of work include leading the projects of DevOps and software development. He writes pretty much everything in emacs. He led the team to create Kubernetes infrastructure and CI/CD pipelines to deploy Django based web applications and REST API services on the Kubernetes cluster. Used HARBor as image registry, Ansible for configuration management and automation.

Henryk Klawe

Head of UX Strategy

Henryk has over 15 years of experience in brand building and innovation consulting. He believes that the most valuable solutions come from working in a well-matched multidisciplinary teams. Within AZMX he helps companies adopt to market changes. He is responsible for digital transformation of major companies in Kingdom of Saudi Arabia: Maestro Pizza, Alrajhi Bank and Arab National Bank.

At AZM X, our leadership team embodies creativity, passion, and strategic vision. They steer our mission, inspire innovation, and foster a collaborative culture, guiding us toward transformative solutions and lasting impact.

See All Team Members

Our Clients

We believe in fostering strong relationships with our clients, working hand-in-hand to bring their vision to life. Our team listens attentively, asks the right questions, and applies our expertise to deliver solutions that not only meet but exceed expectations.

What they said?

AZM X's team demonstrated outstanding expertise and dedication throughout the project. Their innovative approach and thorough design processes significantly improved our mobile application, resulting in a seamless and user-friendly experience for our customers. The insights and recommendations provided by AZM X during the testing phases were invaluable, leading to the refinement and optimization of our app.

Emad Khawaja
UX Director - Alrajhi Bank

I worked with AZM X on a UX design project for our urpay app and was thoroughly impressed with their work. Their team of talented designers and researchers provided us with a user-centric approach and delivered outstanding designs that exceeded our expectations. AZM X’s attention to detail, commitment, and dedication to delivering results made the collaboration a seamless experience. I highly recommend AZM X to anyone looking for a top-notch UX design partner.

Bandar Alhussaini
UX Director – Neoleap

AZM X's professionalism, attention to detail, and commitment to delivering high-quality results made them an excellent partner. They consistently met project deadlines and exceeded our expectations in every aspect of the project. Their ability to understand our specific needs and translate them into effective design solutions was particularly impressive.

Najla Alzahrani
VP, Self-Sustainable Programs – Tamkeen Technologies

Rather than awaiting instructions on design approaches, AZM X proactively conducts their own research into the subject matter, immersing themselves fully, which consistently leads to exceptional results. This proactive and in-depth approach was particularly evident in our collaboration on designing the Alrajhi Capital Super Mobile App, where their dedication and insight played a pivotal role in its success.

Haytham Ali 
VP Digital Factory - Alrajhi Capital

Empowering Collaboration, Transforming Industries

At AZM X, we believe in building strong, lasting partnerships based on trust, mutual respect, and shared goals. We collaborate with industry leaders and innovators to drive transformative solutions that benefit all parties involved.

Our partners range from established corporations to emerging startups, each bringing unique insights and challenges. Together, we combine expertise, resources, and creativity to push boundaries and redefine what’s possible in the digital landscape.

Client

Partnership

Year

Innovation Through
Shared Vision

Through open communication and a collaborative spirit, our partnerships enable us to deliver human-centered design and innovative strategies. These alliances are not just business arrangements—they are journeys of co-creation that lead to sustainable growth and impactful change.

Bonjour, we are AZM X A creative agency based on Riyadh.

Who we are?

Bonjour, we are AZM X
A creative agency based on Riyadh.